Doe Case Study

Jason Wong founded Doe Lashes in 2019, a direct-to-consumer brand that sells handmade false lashes for all-day comfort.
more email signups through product quiz
higher conversion rate through welcome series
more recurring buyers within 90 days


  • Customer loyalty despite high competition
  • Collect email subscribers
  • Increase in returning customers
  • Increase the conversion rate


  • Data segmentation and analysis of current customer data
  • Integration of a quiz competition for active subscriber acquisition
  • Get buyers to recommend you through personalized and relvant emails
  • Implementation & optimization of data-based email flows
We'll get more detailed, based on the answers you give in your quiz. How often do you go out? Do you like to wear light or glamorous makeup? Have you ever worn eyelashes before? Based on all of these answers, we give a personalized routine. That's why our emails are so important to our bottom line - because it doesn't feel like you're getting another email. It feels like you're being communicated with.

Free 15-minute consultation

Free 15-minute consultation

By the end of this call, you will have a clear understanding of what the next steps are so that your online store can also benefit from E-Mail & SMS marketing.

Pick a suitable date today.


  • Stores that still do no email and SMS marketing
  • Stores with big ambitions, goal: maximum turnover.
  • Stores that want to maximize their customer lifetime value.
  • Stores that want to improve their marketing ROI.
  • Stores that lose sales in the shopping cart & checkout.